CBS All Access Rebrand Slated for Summer 2020 | CBR

CBS All Access, the network’s premier streaming service, is about to undergo some massive changes.

Over the course of the next year, CBS will rebrand its subscription offerings. Part of this initiative has been the recent addition of more than 100 Paramount films, including Star Trek and The Godfather, to the streaming library. Additionally, the company plans to make All Access available internationally during this time table.

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CBS All Access’ expansion will also bring shows from Nickelodeon, BET, the Smithsonian Channel and other networks to the streaming service. Further, more original programming will follow in the footsteps of the service-exclusive shows like Picard, with a focus on franchises owned by the company. These changes and more are expected to hit full swing starting this summer.

“Expanding CBS All Access’ library of films with these iconic titles from Paramount Pictures is just one of the many ways we’re integrating the phenomenal catalog of IP available to us within the ViacomCBS family,” All Access programming chief Julie McNamara announced in a statement.

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“Our biggest franchises will be key to this strategy,” ViacomCBS CEO Bob Bakish explained during his quarterly earnings call.

As part of this rebranding, CBS All Access will likely overhaul its name and pricing as well. However, details about these particulars were not revealed during the call or in the subsequent press release. The streaming service will also continue to offer live programming, including news and sports.

via Deadline

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CBS All Access' rebranding effort involves developing original series based on the company's IPs and adding existing content from Paramount and more.

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