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Digital Home Entertainment Sales Rose Nearly 50% in March | CBR

Due to COVID-19 stay-at-home orders, digital home entertainment sales grew by nearly 50 percent in the month of March.

According to the Digital Entertainment Group, digital transactions, including electronic sell-through and video on demand (VOD), earned $596 million in revenue. That’s a 57 percent increase for electronic sell-through and 67 percent increase for VOD. Overall, digital spending for the first three months of 2020 was $6.9 billion, a 15 percent increase compared to the same time period last year.

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Theatrical films that hit the digital marketplace in March benefitted the most from the quarantine. Movies like Jumanji: The Next Level, 1917 and Richard Jewell all saw a boost in sales. The data does not include films that were released digitally early after theaters closed, including Onward, Bloodshot and The Invisible Man, or films that skipped theaters altogether like Trolls World Tour.

Despite the uptick in digital sales, total sell-through, which includes DVDs and Blu-ray disks, fell 7 percent to 1.4 billion. This is due to the fact that most retail stores had to close and online sellers like Amazon prioritized essential orders over entertainment products.

(Via Deadline.)

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Due to COVID-19 stay-at-home orders, digital home entertainment sales grew by nearly 50 percent in the month of March.

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