On May 27, WarnerMedia officially enters the streaming wars with its own premium digital platform HBO Max, and it’s pulling out all the stops to get audiences interested.
As part of a limited-time promotion, WarnerMedia is discounting the 12-month package for HBO Max, with early subscribers immediately receiving access to the company’s current digital platform HBO Now, complete with the premium cable network’s entire library of movies and television. Upon the launch of HBO Max, subscribers will then automatically be upgraded to the new service for the remainder of the subscription period.
The promotional discount is 20% off the regular monthly rate, with subscribers paying $11.99 per month instead of the standard $14.99 rate. This is less than Netflix’s standard $12.99 monthly rate for subscribers using the high-definition streaming option.
The promotion is only open to new subscribers and eligible U.S.-based subscribers returning to HBO Now until May 27 at 2:59 a.m. EST. The offer also only currently appears available to those that subscribe through WarnerMedia directly, as opposed to those using an existing extension through platforms like Amazon Prime Video or Hulu to view HBO content.
HBO Max launches on May 27.
HBO has announced a new subscription promotion to upgrade to HBO Max at a cheaper monthly rate than fellow streaming service Netflix.