Geoff Keighley is one of the most respected individuals in the gaming industry. He’s been involved in everything from video game journalism to a theatrical adaptation of The Last of Us. Keighley is now taking on another role in the gaming realm, announcing Summer Game Fest, a four-month-long festival meant to fill the void left by the cancellation of this year’s E3.
With some of the biggest names in the industry already set to participate, such as Blizzard, Bethesda, Square Enix and 2K games, it’s clear that Keighley’s goal is to bring the gaming world together under one roof. However, rather than hosting various shows, Keighley sees his work as coordinating events and unifying the industry, describing himself as the gaming world’s “traffic cop.”
If anyone was going to unify the video game industry, it’s Geoff Keighley. He’s entrenched himself in the gaming world for over 20 years, establishing himself as one of the most trusted personalities in the industry. The Game Awards host already has a healthy relationship with many video game heavy hitters including Metal Gear creator Hideo Kojima.
Summer Game Fest isn’t the first time Keighley has brought gaming publishers and developers together. He’s been talking about unifying the industry for the last few years, even as the industry becomes more divided with companies dropping out of events like E3 and creating their own ways to announce new games and hardware. EA, Sony and Nintendo have all taken this route to host their own reveal streams or events, and Keighley himself had already backed out of E3 before the event was canceled.
Since 2017, Keighley produced and hosted E3 Coliseum, a live show that took place during the event, combining presentations from developers with appearances from celebrities. The show helped open E3 to fans and was livestreamed to gamers all over the world. However, Keighley walked away from E3 over disagreements about how the event would present itself in the wake of industry changes. E3 2020 would have been the first time Keighley neither worked on nor attended the conference, which has faced questions concerning its relevance over the past couple of years.
Keighley has always kept up with the ever-evolving gaming world and, noticing the shift into the digital realm, recommended that E3 focus on online platforms in order to expand viewership. However, E3 apparently shot down his idea, which lead Keighley to worry that the event would be unable represent the industry as well as it used to. Keighley was expected to take a break before taking part in Gamescom Opening Night Live, but that changed when E3 was canceled.
Keighley’s new gaming event could be the next big thing that the industry needs. He has a strong relationship with many important names in the business and, if all goes to plan, Summer Game Fest could be the event Keighley hoped E3 would become. He’s has proven that he’s capable of organizing some of video games’ greatest events. He’s the mastermind behind The Game Awards, which has been massively successful and steadily growing since 2014. If Keighley can achieve similar success with the Summer Game Fest, it might just surpass E3 as gaming’s biggest yearly event.
Geoff Keighley is the perfect person to be gaming’s “traffic cop.” He has a unique position inside the industry and a history of bringing together so many big names. In other events. The fact that he’s gotten nearly all major players (with the exception of Nintendo, who Keighley is hoping will join in) to participate in such a short amount of time is truly remarkable. If things continue going as planned, Keighley may just accomplish his goal of unifying the video game industry once again.
KEEP READING: The Game Awards Announced Sumer Game Fest
Geoff Keighley recently described himself as a “traffic cop” for the gaming industry, a unique title that's perfect for the his position.